The opioid epidemic is sweeping America, with Ohio at its epicenter.
Know the Rx was a straightforward and potent message: Just because it comes in an amber bottle doesn’t mean it’s safe.
Through online videos, a social push, iconic posters, and a disruptive stunt in Public Square featuring a 10-foot-tall prescription bottle, I’m proud to say the campaign helped reduce opioid overdoses in Cuyahoga County by 35% year-over-year.
In Nebraska, corn farming had a reputation deficit: It’s outdated. It’s not earth-friendly. It’s…corn.
We needed to turn local perception around. So we focused on modern farming techniques, sustainability, and technology.
We created the charming duo, Del & Ed, to deliver “kernels of truth” and show how farming has evolved. And how corn provides more benefits than people realize.
They did it in a way only Del & Ed can.
College…your first job…your first apartment. It can be exciting.
But for many teens transitioning out of foster care, it can be terrifying.
Level Up is an organization that supports them as they develop the critical skills they need to take the next step in life.
We created a bright, bold, and multifaceted campaign featuring an uplifting message that reflects the youthful optimism of Gen Z.
So adulthood isn’t something to be feared, but to feel empowered by.
The immigration process is winding, complex, and, at times, unpredictable.
Enter Brown Immigration Law. They take complex legal matters and simplify them.
We revamped the firm’s brand identity from top to bottom, and the logo we created inspired the firm’s new positioning: Where you want to B.
The ads were simple, memorable, and completely unexpected for a law firm.
Bellefaire JCB, located on Cleveland’s East Side, has been serving families for over 150 years with a variety of behavioral health, education, and prevention services.
The problem? More people needed to know of BJCB and the amazing work they do.
The first campaign, Take a Closer Look, encouraged people to rethink how they view homeless kids. We placed lifelike figures all over town with messages that conveyed their true life situation, reframing them from runaways to kids living in unsafe situations. (One figure was even arrested by the police. True story.)
The follow-up campaign, Take a 2nd Look, pushed the idea further, with the creation of a pop-up store featuring kids “for sale” at a shopping center on the east side.
Content was captured on video, generating millions of views and awareness for BJCB. Both initiatives achieved international recognition.
These two campaigns for the BJCB Homeless Youth Program are some of my proudest work.
In the formidable shadows of the #2 ranked hospital in the U.S., Summa Health needed an unconventional approach.
Our illustrated campaign was everything the giant hospitals aren’t: warm, friendly, and memorable.
Animation by Buck NY.
Park Place Technologies provides IT support to half the Fortune 500, all around the globe. Freeing up valuable staff time, stretching budgets, and improving performance.
This campaign was aimed at VPs and the C-suite, letting them know that Park Place is there to help their teams think bigger.
The campaign led to a 36% increase in sales leads year-over-year.
Youth sex trafficking in America – and, specifically Northeast Ohio – is a growing problem. Many kids who are trafficked are emotionally vulnerable and low on self-esteem.
Thus, “Value You” was born. Through the eyes of a victim, we told a story of vulnerability in a way that both educates and empowers the audience.
Film produced by Studio AKA London and directed by Manddy Wyckens.
Cable companies, doorbells…it seems like everyone’s getting into the security game these days.
We reminded people no one’s as trustworthy as ADT, and created a social campaign #whatwouldyouprotect to invite conversation.
